Milkaut – Ben 10 products have arrived.

Since June you can find at stores Milkaut's Yogurts, Desserts, custard and chocolate milk with Ben 10 characters on the packaging.

With the main goal to consolidate the marketing strategy on products for the children's market, Milkaut has joined its brand to Ben 10 comic character. Since this month Milkaut's chocolate milk, custard, dessert and yogurts will have these well known children's top rated Ben 10 characters on their packaging.

The main goal from this Milkaut – Ben 10 association is to catch the eye of small children in the point of sale and stimulate shopping action.

This release is suported with television advertising in children's cable channels and graphic adds in stores.

This way, the company continues with its marketing strategy of stimulating children's audience, the one started years before with Patoruzito, The Puma and healthy breakfasts campaings.